AARP Policy & Research [Details]
Data and analysis on characteristics of older people and issues of interest to them from the American Association of Retired Persons.
  AdAge Digital Marketing & Media Factpack [Details]
  American Marketing Association [Details]
A variety of resources for marketers including web casts, events, training, and even case studies.
  Bplans.com [Details]
Includes sample business plans and online business planning tools. Market research reports are available for a fee.
  Census Bureau [Details]
The United States Census Bureau collects and provides an amazing amount of demographic data.
  Emergence of Advertising in America [Details]
From Duke University, "The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture."
  Foundation Center Catalogue of Nonprofit Literature [Details]
  John W. Hartman Center for Sales, Advertising and Marketing History [Details]
From Duke University digital archives of historical ads and catalog to archival collections on history of marketing and advertising.
  KnowThis.com [Details]
Virtual marketing library.
  Modern Language Association [Details]
The MLA offers a language map of the United States that can be used to locate large groups of people who speak a particular language.
  NAICS code search [Details]
Properly identify an industry group using keywords.
  Odum IRSS Public Opinion Poll Question Database [Details]
  Songtitle.info [Details]
An archive of songs used in various television commercials.
  Spotbowl [Details]
Rankings of Superbowl TV ads.

Linda Hauck is the subject librarian for Marketing and Business Law and is available for research consultations, instruction, curricular support & purchase requests.

Linda Hauck Linda Hauck
484-685-6759
Email


Need Help? Ask Me A Question!