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Business Question
I am currently a senior at Villanova University. I am doing a Marketing Research Internship and I was hoping you could help me find some data. I am doing an extensive competitive marketing analysis on different pharmacies located in Texas. The way I am doing the research is exploring their websites in detail and making phone calls. My boss suggested trying LexisNexis. At the end of my internship, one of my objectives is to find the best tool for doing competitive analysis. This company needs to constantly update this analysis. Do you know about any company that sells you this information every so often? What do you suggest is the best way to do my research?
Asked by Anonymous
I recommend a mix of sources vs. one source. Valueline, Market Insight, and Morningstar are all great sources of public company research featuring analyst reports. We use all three to see where analysts agree or disagree.
Mergent Online is also excellent, but again, only for public company research.